1. What “Sale,” “Sharing,” and “Targeted Advertising” Can Mean

Privacy laws in some U.S. states use specific definitions for certain transfers or uses of personal information.

Depending on the applicable law, advertising-related activity may be treated as:

• Sale — certain transfers of personal information for monetary or other valuable consideration.
• Sharing — certain disclosures of personal information for cross-context behavioral advertising.
• Targeted Advertising — advertising selected based on activity across different websites, apps, or services.

These legal definitions vary by jurisdiction. A disclosure is not necessarily considered a sale or sharing in every location.

2. Technologies That May Be Used

Our website and service providers may use technologies such as:

• Cookies
• Tracking pixels
• Conversion tags
• Local storage
• Device identifiers
• Advertising identifiers
• Analytics technologies

These technologies may help us understand website activity, remember settings, maintain shopping-cart functionality, measure marketing performance, detect fraud, or support advertising.

3. Advertising & Analytics Partners

Depending on the services currently enabled on Yarnlume™, our website may work with advertising or analytics providers such as Meta, Google, AppLovin, Shopify, and other technology providers.

4. Global Privacy Control

Global Privacy Control, often referred to as GPC, is a browser-based privacy preference signal that can communicate an opt-out preference.

Where applicable law requires recognition of a valid GPC signal and our website technology is able to detect it, we will treat the recognized signal in accordance with applicable legal requirements and the privacy configuration of our website.

A GPC signal generally applies to the browser and device from which the signal is sent.

5. Device-Level and Account-Level Choices

Browser or Device Preference

Cookie and advertising preferences are often stored in the browser being used. This means a preference selected on one device may not automatically carry over to another device.

Customer Account Preference

If a privacy choice is linked to a verified Yarnlume™ customer account, we may be able to associate the request with information connected to that account, subject to applicable law and available technology.

We may request information such as your email address to identify the appropriate account.

6. Other Privacy Rights You May Have

Depending on where you live, applicable privacy law may provide additional rights concerning your personal information.

These may include rights to request:

• Access to personal information we maintain about you
• Correction of inaccurate personal information
• Deletion of eligible personal information
• A portable copy of certain information
• Information about certain categories of disclosures
• Restriction of certain processing
• Withdrawal of consent where consent applies
• Opt-out of eligible targeted advertising activities

These rights are not identical in every jurisdiction and may be subject to exceptions permitted by law.

7. Personalized Project Information

Yarnlume™ offers personalized projects that may involve customer photographs, names, dates, locations, or other personal details.

Examples include:

• Pet Portrait Studio
• House Portrait Studio
• Heirloom Name Portrait

8. Cookie Preferences

Where a cookie settings or consent tool is available, you may be able to manage categories such as:

• Essential cookies
• Analytics cookies
• Performance cookies
• Advertising cookies
• Preference cookies

Some cookies are necessary to provide core store functionality and cannot be disabled through ordinary advertising preference controls.

You may also manage cookies through your browser, although blocking certain technologies can affect shopping-cart, checkout, account, or website functionality.

9. Marketing Email Choices

Privacy choices relating to targeted advertising are separate from email marketing preferences.

If you receive promotional Yarnlume™ emails, you may unsubscribe using the unsubscribe option included in the relevant message.

Even after you unsubscribe from promotional messages, we may still send necessary transactional communications, including:

• Order confirmations
• Shipping updates
• Personalization questions
• Customer-service responses
• Return and refund notifications
• Security or account notices

10. Authorized Agents

Where permitted by applicable law, you may be able to appoint an authorized agent to submit certain privacy requests on your behalf.

We may request reasonable documentation showing that the agent has authority to act for you.

We may also ask you to verify your identity directly before completing certain requests.

11. Identity Verification

Protecting customer information means we may need to verify that a person making a privacy request is the person to whom the relevant information relates.

Depending on the request, we may ask for information reasonably necessary to match the request with our records.

We will not ask you to send full payment card information or banking passwords to verify a privacy request.

12. Non-Discrimination

Where applicable privacy law gives you the right to exercise a privacy choice, Yarnlume™ will not unlawfully discriminate against you simply because you exercised that right.

Exercising an advertising opt-out does not prevent you from purchasing Yarnlume™ products or using ordinary store functionality.

13. Limits of Advertising Opt-Outs

Opting out of certain targeted advertising activities does not necessarily mean that you will stop seeing advertisements.

You may still see:

• Contextual advertising
• Non-personalized advertising
• Advertising based on the content of the page you are viewing
• Advertising that does not rely on activity across unrelated services

Essential security, fraud-prevention, checkout, and operational processing may also continue where necessary.

14. Changes to Your Privacy Preferences

You may change certain privacy preferences at a later time by using the privacy settings available on our website or contacting us.

Clearing browser cookies, changing browsers, using private browsing mode, or switching devices may reset browser-specific preferences.