1. Personal Information We May Collect

The information we collect depends on how you interact with Yarnlume™.

2. Information Used for Personalized Yarnlume™ Projects

Some Yarnlume™ projects are created from information that is unique to you.

Depending on the product, you may voluntarily provide:

• Photographs of pets
• Photographs of houses or meaningful buildings
• Family names or surnames
• First names or initials
• Wedding or anniversary dates
• Birth dates or milestone dates
• Locations or place names
• Short phrases or inscriptions
• Color and design preferences
• Other details necessary to prepare your requested project

3. Information Collected When You Browse

Like most online stores, our website and technology providers may automatically collect certain technical and usage information.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location derived from network information
• Pages viewed
• Time spent on pages
• Referring pages or websites
• Shopping cart activity
• Checkout interactions
• Advertising or campaign attribution information
• Cookie and similar technology identifiers

This information helps us understand how customers interact with the Yarnlume™ website and where improvements may be useful.

4. Why We Use Personal Information

We may use personal information for purposes including:

Order Fulfillment

To process purchases, confirm payment status, prepare products, arrange shipping, provide tracking information, and manage returns or replacements.

Personalized Project Production

To translate customer-submitted photographs, names, dates, colors, and other selections into personalized Yarnlume™ projects.

Customer Support

To answer questions, identify orders, resolve product issues, replace missing components, and provide after-sales assistance.

Website Operation & Improvement

To maintain our online store, understand customer behavior, improve navigation, evaluate product interest, and improve the shopping experience.

Security & Fraud Prevention

To identify suspicious activity, protect customer accounts, reduce fraudulent transactions, and protect the security of our website.

Marketing

Where permitted and based on your preferences or consent where required, we may send information about new projects, collections, creative inspiration, promotions, and Yarnlume™ updates.

5. Payment Information

Payments may be processed through independent payment service providers made available through our checkout.

These providers may collect information such as:

• Card details
• Billing address
• Transaction identifiers
• Payment authorization information
• Fraud-prevention signals

Payment providers process this information according to their own privacy and security practices.

6. Ecommerce Platform & Service Providers

Our online store may be operated using Shopify and related ecommerce technologies.

Shopify and other service providers may process information necessary to provide services such as:

• Website hosting
• Checkout
• Shopping cart functionality
• Fraud prevention
• Payment processing
• Analytics
• Customer account functionality

Information processed by independent service providers is also subject to their applicable privacy terms.

7. When Personal Information May Be Shared

We may share information with trusted companies when reasonably necessary to operate Yarnlume™ and fulfill customer requests.

These may include:

• Ecommerce platform providers
• Payment processors
• Warehouses and fulfillment partners
• Shipping and logistics providers
• Personalized production partners
• Email and customer communication providers
• Fraud-prevention and security providers
• Website analytics providers
• Advertising and marketing platforms
• Professional advisers where reasonably necessary

We may also disclose information when reasonably necessary to comply with applicable law, legal processes, regulatory requests, protect our rights, prevent fraud, or protect the safety of our customers and services.

8. Advertising, Analytics & Marketing Technologies

Where enabled on our website, advertising and analytics partners may use cookies, pixels, tags, or similar technologies to understand how visitors interact with Yarnlume™ and to measure or personalize advertising.

Depending on our active advertising configuration, these services may include platforms such as:

Meta

Advertising and measurement technologies associated with Facebook and Instagram may be used to measure advertising activity and deliver more relevant campaigns.

Privacy information: Meta Privacy Policy

Google

Google services may be used for analytics, advertising measurement, conversion tracking, or other website functionality.

Privacy information: Google Privacy Policy

AppLovin

Where AppLovin advertising technology is enabled, it may process information relating to advertising interactions and campaign performance.

Privacy information: AppLovin Privacy Policy

9. Cookies & Similar Technologies

Yarnlume™ and our technology partners may use cookies, pixels, local storage, tags, and related technologies.

Essential Cookies

These support core functions such as shopping carts, checkout, security, customer sessions, and website operation.

Preference Cookies

These may help remember settings or choices that make future visits more convenient.

Analytics Cookies

These help us understand website performance, visitor activity, navigation patterns, and the effectiveness of site improvements.

Advertising Cookies

Where permitted, these may be used to measure advertising campaigns, understand conversions, and provide more relevant marketing.

You may be able to manage cookies using the consent controls provided on our website or through your browser settings.

Restricting certain cookies may affect some website functionality.

Shopify cookie information may be available at: Shopify Cookie Policy

10. Email & Marketing Communications

We may send transactional messages relating to:

• Order confirmation
• Payment status
• Shipping and tracking
• Personalization questions
• Customer support
• Returns or refunds

If you choose to subscribe to marketing communications, we may also send information about new Yarnlume™ projects, collections, creative inspiration, product launches, or promotions.

Marketing emails may be unsubscribed from using the unsubscribe option included in the message.

Unsubscribing from marketing does not prevent us from sending transactional communications necessary to fulfill or support an existing order.

11. Protecting Personal Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, loss, disclosure, or misuse.

These measures may include:

• Secure website connections
• Restricted access to customer information
• Payment processing through specialized providers
• Account and transaction security controls
• Fraud-prevention systems
• Limited access based on operational need

No internet transmission or storage system can be guaranteed to be completely secure. We therefore cannot promise absolute security of every transmission or system.

12. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including:

• Completing and supporting orders
• Managing customer accounts
• Handling personalized projects
• Providing warranty or customer support
• Maintaining transaction and accounting records
• Preventing fraud
• Resolving disputes
• Complying with applicable legal obligations

Different categories of information may be retained for different periods depending on operational and legal requirements.

13. International Data Processing

Yarnlume™ serves customers in multiple countries.

As a result, personal information may be processed or stored in a country different from the country in which you live, including by ecommerce, payment, shipping, production, analytics, customer support, or technology providers.

Data protection laws may differ between jurisdictions.

Where required, appropriate measures may be used to support lawful international transfers of personal information.

14. Your Privacy Choices & Rights

Depending on your location, applicable privacy law may provide rights relating to your personal information.

These may include the ability to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of eligible information
• A copy of certain information
• Restriction or objection to certain processing
• Withdrawal of consent where processing is based on consent
• Opt-out from certain advertising or marketing activities

Privacy rights vary by jurisdiction and may be subject to legal exceptions.

To submit a privacy-related request, contact: service@yarnlume.com

We may need to verify your identity before completing certain requests in order to help protect your information.

15. California Privacy Information

California residents may have additional rights under applicable California privacy laws.

Depending on which laws apply to our activities, eligible residents may have rights relating to access, correction, deletion, information about certain disclosures, and certain advertising-related processing.

We will not discriminate against a customer for exercising a privacy right provided by applicable law.

California privacy requests may be submitted to: service@yarnlume.com

16. European Economic Area & United Kingdom

Where European or United Kingdom data protection law applies, our processing of personal information may rely on one or more legal bases depending on the circumstances.

These may include:

• Performing a contract with you
• Complying with legal obligations
• Our legitimate business interests
• Your consent where consent is required

Customers in these regions may also have additional data protection rights under applicable law.

17. Children's Privacy

Our online store is intended for general consumer shopping and is not designed for children to independently provide personal information.

We do not knowingly collect personal information directly from children under 13 without appropriate authorization.

If you believe a child has submitted personal information to us improperly, please contact service@yarnlume.com so that we can review the situation.

18. Links to Other Websites

Yarnlume™ pages may occasionally contain links to third-party websites, social networks, payment services, shipping providers, or other external services.

Those services operate independently and may have privacy practices different from ours.

We encourage you to review the privacy policies of third-party sites before providing them with personal information.

19. Business Transactions

If Yarnlume™ or its operating company undergoes a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, information may be transferred as part of that transaction where permitted by applicable law.

Any recipient of such information would remain subject to applicable privacy obligations.

20. Changes to This Privacy Policy

We may update this Privacy Policy when our products, website technology, service providers, advertising tools, business practices, or legal obligations change.

The latest version will be published on this page together with an updated revision date.

Where required by applicable law, material privacy changes may also be communicated through additional notice.